Search optimization that ends in a lead

Technical SEO

• Crawling, indexation, robots.txt, sitemap.
• Speed and Core Web Vitals: images, cache, CDN.
• Mobile layout, canonicals, duplicates, pagination.
• Schema.org markup: organization, services, FAQ, product.
• HTTPS, redirects, broken links.
• Site migrations without dropping the index: domain, stack, host.

Outcome: search engines can crawl and understand the site.

Demand and structure

• Keyword research: services, commercial intent, informational queries.
• Page tree: which URLs should exist and which are missing.
• Clustering: one page, one intent, no cannibalization.

Outcome: a sitemap built for demand, not for the org chart.

Commercial pages and content

• Services, pricing, cities — if the business is local.
• Copy that answers objections, not filler.
• A blog only if there is a system to keep writing. Otherwise we do not promise one.
• Multilingual sites as a separate stage.

Outcome: pages worth sending traffic to.

Local search

• Google Business Profile.
• Consistent name, address, phone, categories, reviews.
• Location landing pages if you have more than one office.

Outcome: people find you on “service + city,” not only on brand.

Analytics and attribution

• GA4: goals and events for forms, calls, chat.
• Search Console.
• A basic read on which channel produced the lead.
• Monthly dashboard: traffic, queries, conversions.

Outcome: site decisions rest on numbers, not a feeling.

Conversion, so traffic is not wasted

• Forms, CTAs, speed, trust: case studies, company details, policy.
• Hypotheses on headlines, offers, block order.
• Practical edits, not a marketplace-scale lab.

Outcome: more leads from the same traffic.

What an honest offer does not include